ABOUT US
TO SWEET BEGINNINGS:
Once upon a time, in the heart of vibrant India, a dream was born. It was a dream to blend the rich tapestry of Indian craftsmanship with the essence of every individual who cherishes the beauty of locally crafted clothing. Thus, our story began with just two elements - India and you.
In the bustling streets of India, where colours dance in harmony with tradition, our journey started. We were captivated by the intricate artistry and dedication of local artisans who skillfully crafted fabrics into timeless pieces of clothing.
India, with its centuries-old tradition of textile production, stands proudly as the world's third-largest producer of textiles and apparels. It's a legacy that has inspired luxury labels and fashion houses around the globe, yet its true essence lies in the hands of the artisans who continue to weave magic into every thread.
YOU COMPLETE US!
Because our story doesn't end there. It takes flight with 'you' - our community who shares our passion for all things Indian.
Our brand isn't just about clothing; it's about embracing a lifestyle that celebrates the beauty of Indian workmanship. It's about fostering a connection between the past and the present. Through our efforts, we aim to bring you closer to the soulful journey of Indian textiles, where each piece carries a story waiting to be told.
WHAT INSPIRED US?
It's a tale of longing and love that transcended borders. Our founder embarked on a journey beyond India, spending three years away from home. Yet, with each passing day, her connection to her homeland grew stronger. The vibrancy of Indian culture and the richness of its traditions lingered in her heart.
Sitarey is an ode to this unbreakable bond with Indianness, a testament to how you can take a person out of India but you can never take India out of a person. Drawing from her experiences outside of India and her deep-rooted love for her homeland, she envisioned a brand that would showcase the beauty of Indian textiles and handcrafted clothing to the world. It's a celebration of India's legacy and serves as a sweet reminder that no matter where life's journey may lead, the spirit of India resonates within us, an enduring part of our essence and identity.